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FNAC DARTY IS OUT TO WIN NEW CUSTOMERS!

FNAC / DARTY
E-commerce

The context

Each year, Fnac Darty welcomes around 260 million visitors to its 780 points of sale and has an audience of 23 million unique deduplicated visitors to its websites.

Since March 2018, the brand has bet on programmatic advertising by collaborating with Gamned! to set up a tailor-made branding and conquest system.

The goal
ACQUIRE CLIENTS FOR TWO EMBLEMATIC BRANDS, LEADERS IN THEIR MARKETS.

A solution defined together

BOOSTING FNAC DARTY'S VISIBILITY

et generer des ventes

A strategy implemented thanks to an alliance of 3 factors:

  • Hyper personalization of messages combined with perfect customer knowledge.
  • A detailed analysis of the data to rationalize the investments and reinforce the effectiveness of the campaign.
  • A premium and secure broadcasting framework based on UNIFY data (TF1 Group).
Verdict?
THE SUCCESS OF INNOVATION

THE OPERATION WAS A SUCCESS!

A visibility rate well above the usual averages and above all + 25% of new customers on average for programmatic campaigns - the partnership between Fnac Darty & Gamned! enabled the Group to acquire new customers and promote the two brands!


Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
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Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
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Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
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Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
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Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
Discover our projects
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
Discover our projects
Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
En lire plus
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
En lire plus
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
En lire plus
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
En lire plus
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
En lire plus
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
En lire plus

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